Every organisation wants analysis, it’s a matter of personal choice as to how much emphasis you put on obtaining the best service. Our online analysis gives a good accurate overview of coverage and profile, but you may have a need to broaden this out to get the more comprehensive information that only dedicated experts can give.
Many monitoring agencies offer a “lite” version of analysis, sometimes with non too accurate sources. The key to good analysis lies not only in the expertise of the service, but in the provision of the information that is fed in.
Updatum provides a statistics tool for quantitative analysis of search results which includes all common graph types, possibility to save graphs, preset graph settings for most common analysis and 3D graphs. All of this data can also be exported to Excel.